This revitalising serum replenishes skin with the radiance of pure gold. Intensely hydrating, it provides rich nutrients and deep comfort to dry skin while helping refine uneven skin texture. Over time it helps in restructuring skin, increasing the feeling of volume. Exclusive Cellular Complex™ helps restore skin’s youthful appearance, while gold, particularly well suited to devitalised skin, acts as a radiance enhancer and vehicle for powerful active ingredients. The formula is housed within a recyclable golden casing. 

The Pure Gold Collection has been formulated for the needs of devitalised, delicate skin – dull skin that is fragile, thin, vulnerable to dryness and less receptive to nutrients, leading to slowed renewal processes. The Pure Gold Science Platform provides sustained delivery of key replenishing active ingredients to compensate for this loss of receptiveness, providing instant and long-lasting radiance.

Building on a bold scientific heritage, La Prairie magnifies every moment with life, going beyond skincare to enrich time and enhance emotions through singular experiences. La Prairie – adding life to years since 1931.

Key Benefits: 

• Pure Gold Radiance Concentrate nourishes, revitalises and refines devitalised skin for an unprecedented glow
• Infused with the Pure Gold Diffusion System, uneven skin tone is improved, and the feeling of volume is increased
• The generous, lightweight texture of this silky skin serum is fast absorbing, leaving the skin with a satiny finish
• Delivering nutrients to fortify and comfort the skin, this hydrating serum visibly refines uneven skin texture and reduces the size of pores
• Gold as a radiance enhancer is well suited to devitalised skin – dry skin that is fragile, thin, dull and deficient in nutrients
• Backed by 90 years of Swiss cellular science and enriched with active ingredients, La Prairie elevates luxury skincare to an art form


How to apply:

Apply during your daily skin care ritual; glide across forehead, face and neck; allow to absorb. Follow with moisturiser as part of your Pure Gold layering skincare routine.

Key ingredients: 

• Pore Refining Botanical Complex
• Pure Gold Diffusion System
• Exclusive Cellular ComplexTM