This rich, luxurious moisturiser ignites the complexion with the radiance of pure gold. Its smoothing and deeply hydrating formula provides rich nutrients and intense comfort; over time it helps in restructuring skin, increasing the feeling of volume. The Exclusive Cellular Complex™ helps restore skin’s youthful appearance, while gold, particularly well suited to devitalised skin, acts as a radiance enhancer and vehicle for powerful active ingredients. The formula is housed within a recyclable golden casing.

The Pure Gold Collection has been formulated for the needs of devitalised skin – dull skin that is fragile, thin, vulnerable to dryness and less receptive to nutrients, leading to slowed renewal processes. The Pure Gold Science Platform provides sustained delivery of replenishing active ingredients to compensate for this loss of receptiveness, imparting instant and long-term radiance.
 
Backed by 90 years of cellular science, La Prairie's heritage is rooted in Swiss culture. La Prairie – adding life to years since 1931.

Key Benefits: 

• Pure Gold Radiance Cream is a rich moisturiser, formulated to revitalise, replenish and enrich devitalised skin
• The Exclusive Cellular Complex™ works with pure gold to protect cells from age-induced damage, enhancing skin’s renewal processes for visible rejuvenation
• The Pure Gold Diffusion System deposits gold for instant radiance and provides an intense infusion of active ingredients, sustaining their release
• Through regular use, this hydrating cream formula visibly contributes to restructuring of skin, increasing the feeling of volume
• Gold's unique properties as a radiance enhancer make it well suited to devitalised, dry skin
• Backed by Swiss cellular science and enriched with active ingredients, La Prairie elevates luxury skincare to an art form


How to apply:

Apply as part of your daily skincare routine, after Pure Gold Concentrate and Pure Gold Eye Cream. Glide across forehead, face and neck; repeat until absorbed.