La Prairie Pure Gold Radiance Eye Cream delivers a sensorial experience with its rich, silky texture to make your skincare routine truly indulgent. This revitalising eye cream restores the skin’s radiance, depositing gold particles to provide a glow and time-release a mix of replenishing active ingredients. It gently targets signs of ageing in the eye area, such as the loss of firmness, appearance of wrinkles, dryness and dark circles.

The Pure Gold luxury skincare collection features La Prairie’s Pure Gold Diffusion System which delivers a singular, energy-rich active ingredient to the skin. Gold is a natural antioxidant and helps to protect and nourish delicate skin whilst renewing damaged cells. Suitable for all skin types, the hydrating formula smooths the skin around the eye area and improves its texture. 

Backed by 90 years of Swiss cellular science and enriched with active ingredients, La Prairie Pure Gold Radiance Eye Cream elevates skincare to an art form.

Key Benefits: 

• La Prairie Pure Gold Radiance Eye Cream strengthens and magnifies the rejuvenating properties of pure gold with its unique, deeply-hydrating formula that increases brightness and revitalises the eye area
• Enriched with nourishing ingredients, this firming eye cream tightens and tones whilst de-puffing, reducing wrinkles and returning radiance to the eye area
• Infused with pure gold, this indulgent skincare product enhances the radiance of the eye area, nourishing and smoothing while illuminating dark circles under the eyes
• After applying this eye cream as part of your daily skincare routine, the delicate skin of the eye area is deeply moisturised for unparalleled comfort and total rejuvenation
• This under-eye cream has a silky, soft texture that glides on effortlessly and is suitable for everyday use on normal skin and dry skin
• Backed by 90 years of Swiss cellular science and enriched with active ingredients, La Prairie Pure Gold Radiance Eye Cream elevates skincare to an art form

How to apply:

Apply morning and evening after cleansing. Gently dot under the eye from the inner to outer corner, following with a gentle press-and-roll technique until the product is fully absorbed. 

Key ingredients: 

• Anti-Dark Circle Complex
• Anti-Puffiness Peptide
• Pure Gold Diffusion System
• Exclusive Cellular ComplexTM